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Feb 1·edited Feb 1Liked by Maarten Walraven

"There’s one major component that doesn’t get a mention in this entire discussion - the artist. With the rise of social media, artists have found more and more ways to communicate directly with fans. "

truly no one ever takes the artists POV in those discussions. However, i also think there's quite a difference between the audience an artist gathers on tiktok vs the audience gathers on youtube let's say. yes, the crowd is very eager, but how many of them will stay as true "fans". those millions of views tiktok provides are a vanity metric imo, because as artists grow they also outgrow platforms, and only the quality of the community they accumulated over the years helps them to stay afloat.

I like how Adam Neely put it in his recent video 1.8million subscribers and no one cares https://www.youtube.com/watch?v=RceZ8VS8PbQ

At the end of the day tiktok is a another hamster wheal for an artist at the moment. And as for the war between corporations imo it's not just about the money but also about the free labor all that eager artists are all to ready to donate to the platform to keep it going.

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Feb 1Liked by Maarten Walraven

UMG vs TikTok = ESPN vs. DirectTV. It's a nickel-dime corporate squabble where the creators and consumers are on the menu, not at the table. They'll settle, after some reindeer games, and we'll be, if anything, slightly worse off than before.

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Feb 1Liked by Maarten Walraven

"let this negotiation become a bloodbath," - no ambiguity here ;-p

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