โ๏ธ Will tech make labels obsolete? ๐ Building 250k plays on Soundcloud ๐ฏ Why musicians get digital wrong ๐
Hi everybody!
Off to Helsinki for Slush + Slush Music this week. Looking forward as Iโve already heard so many great things.
This week, Iโm looking for contributions! Christmas time is coming โ how do you plan your (non-seasonal) music releases around this time? Do you avoid certain days? How does it affect promotion and sales? What about in between Christmas and NYE?
If I get enough input, Iโll compile a piece. To submit, you can reply to this email or make a Medium post and send me the link. Please make sure your name, function, and company are included, so I can credit you (plus, optionally, a link to your personal Twitter profile). I canโt promise Iโll include everyone, and wonโt have time to do follow-up questions for clarification, so the more insightful, the better.
Have a great week everyone!
Love,
Bas
From me, for you
How I got over a quarter million plays on my Soundcloud
Music tech history, right here! Building up a following as a DJ in the social webโs early days: a how-to for time travellers. How it worked pre-Soundcloud and how the game changed over the last 10 years.
www.musicxtechxfuture.com โข Share
History & future
'We could build something revolutionary': how tech set underground music free
YouTube, social media and even Bitcoin are allowing musicians to reject major labels and go it alone โ but the industry is fighting back. Can artists use technology to stay truly independent?
Will tech startups finally make record labels obsolete? Not so fast
I have been quiet on the topic of UnitedMasters, because anyone can make an announcement, and itโs much more interesting to look at results. However, hereโs a good take on the matter.
Toolbox
Why so many musicians get digital so very wrong
Here Amber Horsburgh delves into the issues behind common industry misconceptions surrounding digital strategy, and the danger of simply treating digital as a communication channel, as well as the importance of understanding and taking full advantage the marketing opportunity digital provides.
www.hypebot.com โข Share
Beginner's guide to music metadata
All you need to know about music metadata. What are recordings, releases, release groups, tracks, etc.
medium.com โข Share
The changing landscape
Spotify does, in fact, fill mood playlists with fake artists
Itโs so odd that this music is even being referred to as โfake musicโ. Anyway, the companies are putting the listener at the center: as long as it fulfils their needs and desires in that context, then they go with whatever works best. This is an obvious in-road for artificial intelligence.
trackrecord.net โข Share
Valyou X wants to create a blockchain-based stock market for music
The idea of fans investing in music rights is enjoying a flurry of attention in 2017, and blockchain startups are all the rage. Valyou X does both.
musically.com โข Share
Study finds sharp drop in time spent on Facebook
New Verto Analytics data shows that Facebook users in the US spent significantly less time on the platform in 2017 than they did last year. But Facebook still has a wide lead on its closest competitor, Snapchat.
Wide view
Tencent's $292 billion rally ousts Facebook from global top five
Tencent Holdings Ltd. has surpassed Facebook Inc. in market value, becoming the first Chinese technology company to join the ranks of the worldโs five largest corporations. (another Chinese giant is NetEase โ their music streaming service now has 400 million users)
Lofelt raises $5.4M to develop next-gen haptic tech for gaming, AR, VR, automobile, and more
You may have heard of Lofelt as the creators of the basslet: a โsilent subwooferโ that delivers bass to your wrist and augments your listening experience.
techcrunch.com โข Share
New VR streaming service: BitTorrent meets Blockchain meets YouTube meets Twitch
The founders have the king and queen of digital video, YouTube and Twitch, squarely in their sights. It probably doesnโt hurt that YouTube founder Steve Chen and Twitch founder Justin Kan are advisors.
www.forbes.com โข Share
Fun
Red Light Radio w/ John Talabot & Marc Piรฑol (22-10-16)
One of my favourite mixtapes ever. A stunning musical journey.
soundcloud.com โข Share
โค๏ธ twitter - mxtxf fb group - facebook - musicxtechxfuture.com
๐ฐ Last week: Streaming wars for superfans โ๏ธ How generative music works โจ๏ธ Blockchain startups to watch โ๏ธ
Regular insights about the future of music, media & tech. Written & composed by @basgras.
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