✖️ Will tech make labels obsolete? 🙄 Building 250k plays on Soundcloud 💯 Why musicians get digital wrong 🙅
Off to Helsinki for Slush + Slush Music this week. Looking forward as I’ve already heard so many great things.
This week, I’m looking for contributions! Christmas time is coming – how do you plan your (non-seasonal) music releases around this time? Do you avoid certain days? How does it affect promotion and sales? What about in between Christmas and NYE?
If I get enough input, I’ll compile a piece. To submit, you can reply to this email or make a Medium post and send me the link. Please make sure your name, function, and company are included, so I can credit you (plus, optionally, a link to your personal Twitter profile). I can’t promise I’ll include everyone, and won’t have time to do follow-up questions for clarification, so the more insightful, the better.
Have a great week everyone!
From me, for you
How I got over a quarter million plays on my Soundcloud
Music tech history, right here! Building up a following as a DJ in the social web’s early days: a how-to for time travellers. How it worked pre-Soundcloud and how the game changed over the last 10 years.
www.musicxtechxfuture.com • Share
History & future
'We could build something revolutionary': how tech set underground music free
YouTube, social media and even Bitcoin are allowing musicians to reject major labels and go it alone – but the industry is fighting back. Can artists use technology to stay truly independent?
Will tech startups finally make record labels obsolete? Not so fast
I have been quiet on the topic of UnitedMasters, because anyone can make an announcement, and it’s much more interesting to look at results. However, here’s a good take on the matter.
Why so many musicians get digital so very wrong
Here Amber Horsburgh delves into the issues behind common industry misconceptions surrounding digital strategy, and the danger of simply treating digital as a communication channel, as well as the importance of understanding and taking full advantage the marketing opportunity digital provides.
Beginner's guide to music metadata
All you need to know about music metadata. What are recordings, releases, release groups, tracks, etc.
The changing landscape
Spotify does, in fact, fill mood playlists with fake artists
It’s so odd that this music is even being referred to as ‘fake music’. Anyway, the companies are putting the listener at the center: as long as it fulfils their needs and desires in that context, then they go with whatever works best. This is an obvious in-road for artificial intelligence.
Valyou X wants to create a blockchain-based stock market for music
The idea of fans investing in music rights is enjoying a flurry of attention in 2017, and blockchain startups are all the rage. Valyou X does both.
Study finds sharp drop in time spent on Facebook
New Verto Analytics data shows that Facebook users in the US spent significantly less time on the platform in 2017 than they did last year. But Facebook still has a wide lead on its closest competitor, Snapchat.
Tencent's $292 billion rally ousts Facebook from global top five
Tencent Holdings Ltd. has surpassed Facebook Inc. in market value, becoming the first Chinese technology company to join the ranks of the world’s five largest corporations. (another Chinese giant is NetEase – their music streaming service now has 400 million users)
Lofelt raises $5.4M to develop next-gen haptic tech for gaming, AR, VR, automobile, and more
You may have heard of Lofelt as the creators of the basslet: a “silent subwoofer” that delivers bass to your wrist and augments your listening experience.
New VR streaming service: BitTorrent meets Blockchain meets YouTube meets Twitch
The founders have the king and queen of digital video, YouTube and Twitch, squarely in their sights. It probably doesn’t hurt that YouTube founder Steve Chen and Twitch founder Justin Kan are advisors.
Red Light Radio w/ John Talabot & Marc Piñol (22-10-16)
One of my favourite mixtapes ever. A stunning musical journey.
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📰 Last week: Streaming wars for superfans ⚔️ How generative music works ⌨️ Blockchain startups to watch ⛓️
Regular insights about the future of music, media & tech. Written & composed by @basgras.
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