✖️ Music & innovation in 2018 ⚡ Spotify's IPO for dummies 💸 YouTube's AI drives 70% of views 💭
Hi everybody!! Happy new year.
I had a great time in Cuba, even though my luggage never arrived (read the story). I was planning to send one more newsletter out before I left, but unfortunately the mobile editor for the newsletter wasn’t letting me edit stuff properly… Instead I wrote this piece about 2018’s hot topics in music & innovation while waiting for my plane.
Anyway, I’m back now! And have two announcements:
1. I will not be doing as many conferences this year. Last year was fun, but I want to build up something in Berlin and hopefully create great reasons to see more of you in my new hometown.
2. I have decided to switch the MUSIC x TECH x FUTURE mailings to a bi-weekly schedule. It is not an easy decision, but it will help me to bring greater quality to MxTxF as a newsletter and community (there’s a FB group).
Thanks everyone for the support and a warm greetings to all the new subscribers during the holidays. We’re 2000 people now!
Have an awesome 2018.
Love,
Bas
From me, for you
2018’s hot topics for the music business
2018 will be the year of smart speakers and video. Here’s why.
Refreshers
Getting back up to speed with some of the biggest topics in music and innovation.
What the Spotify IPO means for the future of music
A great explanation of Spotify’s upcoming ‘direct listing’, what it is, and what the implications are.
consequenceofsound.net • Share
Music & Blockchain: what can it actually do for artists, right now?
JAAK’s Matt Brinkworth with a great explainer on music and blockchain. It avoids a lot of the technicalities and promises of silver bullet solutions to the music industry’s woes, and instead takes a very pragmatic approach. (the JAAK team is probably the most knowledgeable group of people in music tech regarding blockchain)
This is the future of the music industry
Frankie Dunn with a great breakdown of what to expect in music this year featuring Julie Adenuga, Matt Wilkinson, Zane Lowe, and yours truly.
MIDiA Research predictions 2018: post-peak economics
Good set of predictions by Mark Mulligan and the MIDiA team on music, video, media, games, and technology.
musicindustryblog.wordpress.com • Share
Beyond streaming
Hit songs in commercials might be making you shop more
Popular song syncs are a staple of modern advertisement, but it turns out these commercial uses benefit more than just good vibes – they increase viewers’ attention, emotion and memory by 20 percent and deliver a significant rise in effectiveness over multiple viewings.
White noise video on YouTube hit by five copyright claims
A man says his original recording of white noise has faced five accusations of copyright infringement. A curious case and a sign of a system that needs fixing.
Why digital music is booming (and it’s not just streaming)
One of those “I wish I had written this” pieces. Seth Schachner looking into the convergence of various trends leading up to the current growth in the digital music space.
Wide view
I’m sure the recent Bitcoin price climb has drawn the interest of everyone who wasn’t paying attention to the crypto(currency) space yet. Here is a thorough piece on what to expect in 2018 by Coindesk’s Ryan Selkis.
YouTube's AI recommendations drive 70 percent of viewing
At CES, YouTube’s product chief says for 70 percent of the time you watch, you’re riding a chain of recommendations driven by artificial intelligence.
Google quietly buys U.K. sound tech startup Redux
Google has quietly acquired a U.K. startup focused on technology that turns surfaces such as phone displays into speakers.
Fun
10 digital music predictions for 2011
Predictions for 2018 are boring. Instead, let’s see whether we’re living the future people promised.
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📰 Last week: Apple drives artists to chatbots 🍏 YouTube leveling the playing field? 🙈 AI will change your music strategy 🚨
Regular insights about the future of music, media & tech. Written & composed by @basgras.
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