✖️ Location-based music promo 📍 Interactive Soundcloud tracks 🎧 Blockchain: beyond royalties ⛓️
Hey everybody,
Thanks for all the feedback last week. Decided to keep this layout for now and see if the data matches the positive response!
This week I’m at Midem – I’ll be using Anchor to document some of it, so be sure to tune in. I’ll be tweeting all new interviews & soundbites.
I’ll be moderating the following panels (which are both followed by Meet the Speakers sessions):
🤖 Messaging Apps, Bots, AI and Music: A New Frontier of Fan Engagement
👉🤛 Run The Jewels: Making the Most Out of All Marketing Channels
Next week I’m at Sonar+D to moderate:
⛓️ How to Blockchain for Artists, Labels and Fans
Love,
Bas
P.S. Sorry - haven’t been able to respond to all meet-up requests. Tweet me – I’m flexible on Tuesday, and first part of Wednesday.
From me, for you
The location-based music marketing opportunity in Instagram Stories
You should be playing around with tagging locations to Instagram Stories NOW. Seriously, remember the early adopter advantage of standing out.
www.musicxtechxfuture.com • Share
Do it yourself
A directory of tools and companies for all aspects of your digital music business. Nice to see a collection like this.
How to get your music posted on websites
How to pitch your music to blogs and websites. A step-by-step guide.
How I got 150 Hype Machine contacts in two days (by using freelancers)
The exact step-by-step process on how to hire a freelancer to find at least 150 personal Hype Machine contacts in a matter of 2 days.
Beyond streaming
Streaming services’ use of big data transforms the way we think about format and genre in pop music: interesting discussion on genres, the way we map them to certain audiences, and how that connects to racism.
Hacking Soundcloud: creating an interactive track
Using web automation tools to create an interactive release: upload a completely distorted track to Soundcloud, change it to progressively cleaner versions as more people listened to it, and gradually dial the distortion back if the weekly play counts are insufficient.
Music Tech Summit wrap-up: how technology is changing the future of music
The four key themes that emerged:
#1 Could artificial intelligence eclipse human creativity?
#2 Value vs hype: when does tech improve the music experience?
#3 Tech destroying the mega artist (and the effects of this).
#4 Startups and artists. The unlikely parallel.
Blockchain goes way beyond payments
Crypto tokens: a breakthrough in open network design
A must-read to get a better understanding about the value of blockchain. We need to think much bigger about this in the music business. (further reading: 15 thoughts about tokens)
Former Mozilla CEO raises $35M in under 30 seconds for his browser startup Brave
Brave was funded through an Initial Coin Offering (ICO), which is a type of blockchain-enabled crowd investment. Tokens as an underpinning for a new internet of value may well require a new generation of internet browsers.
Ethereum market map — June 2017
A look at the services already available on the Ethereum blockchain, from banking to entertainment tech, health services, insurance, storage solutions, and much more.
Fun
10 Berlin club toilets in review
Ranking the facilities at some of Berlin’s most popular clubs.
www.electronicbeats.net • Share
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📰 Last week: The Moby problem on Spotify 😭 End of music hardware ownership 🎹 Kik launches cryptocurrency 💸
Regular insights about the future of music, media & tech. Written & composed by @basgras.
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