✖️ Is this the end of the app era? 📵 YouTube entrepreneurs & music 👀 Martin Luther & the Church of Tech 🛐
Hi everybody,
Something special for you this week. Unfortunately I was unable to do my presentation at BIME due to miscommunications (did thoroughly enjoy moderating the blockchain panel though).
To make up for it, I have made a video recording, talking through the whole presentation. Unfortunately I’m traveling, so I don’t have the setup that I’d like for MxTxF’s first video… but content is king, right? Enjoy!
Love,
Bas
P.S. I’m looking for a great UX/UI Designer to join us at IDAGIO to help us further reinvent streaming for classical music (info).
What the end of the app era means for music
MUSIC x TECH x FUTURE's first video! 🎉
Direct link: https://www.youtube.com/watch?v=bH9zZGQPQgM
Quickly improvised recording, and I’ve got a bit of a cold so there’s that… but (!) this was more fun than I thought, so I hope to do more before the end of the year!
More on messaging:
Want to reach millennials? Invest in mobile messaging
Snaps founder and CEO Vivian Rosenthal says mobile messaging is the future for brands. Social media and email marketing? Not so much.
Video streaming and music
Thanks, Chandler Coyle, for sending the next link in as a response to last week’s newsletter. Genius looked into the data and found that the video alone was not why Post Malone went to #1.
YouTube data proves that Post Malone's looped "Rockstar" video isn't why he went no. 1
“What this all means is that the effect of Republic’s looped YouTube video on Post’s chart position has been vastly over-stated.”
For a long time Spotify has been trying to get video right. After a recent reboot of their strategy, they’re now doing another one. Why are they doing this? Some say it’s because they’re trying to chase content with higher margins for Spotify than music, for which the licensing is costly and margins are low.
Spotify cancels TV shows in reboot of video efforts
Spotify is planning to reboot its video strategy for at least the third time in as many years as the world’s largest online music service searches for ways to make money that don’t involve recorded music and costly royalties, people with knowledge of the matter said.
Meanwhile Spotify and Netflix have teamed up to build a tool that pairs people’s music tastes with characters from Stranger Things and gives them a playlist (I got Demogorgon). It’s an interesting partnership and I’d love to see the two working together more closely. Besides both having the best products in music & video, the way the teams and companies use data to identify tastes, trends, and then act on that data is excellent, and I wonder what the two could achieve together (Netflix has great playlists on their Spotify account by the way).
Spotify & Netflix transport fans to ‘The Upside Down’ with Stranger Things immersive experience
I’m not sure this really qualifies as an immersive experience though…
Cherie Hu wrote this excellent piece which goes through some of my favourite examples of music pioneers on YouTube, namely UKF & Luke Hood, NoCopyrightSounds, Spinnin’ Records & Meindert Kennis, Majestic Casual, Alan Walker… (my take on the matter)
How YouTube entrepreneurs in their 20s are disrupting traditional record labels
One of my favourite points is about using YouTube’s superior analytics to get insights about music that you can use elsewhere too: “Because I get so much data from YouTube like skip rate and demographic info, I use that to my advantage when navigating Spotify and other platforms, especially when it comes to advertising.”
More pioneers
These are the types of links that always do best in the newsletter. I even learned about a few startups that I didn’t know yet. I just did a panel last week with Stem and they’re a good one to watch. Same goes for TheWaveVR. And yes, this is that ’MySpace moment’ I’ve been talking about.
11 New Companies Innovating in the Music Industry
A changing music industry means even more opportunities for creativity.
Online music is about to experience another MySpace moment
An emerging void signals new opportunity for innovation in digital music.
www.musicxtechxfuture.com • Share
TheWaveVR could let online music subcultures thrive
Online subcultures are the target audience for VR experiences, and particularly the ones connected to gamer subculture. Gamers are going to be the ones to first embrace this medium, and while the world’s figuring out whether to take it seriously and what to do with it, it’s gamers that will define the soundtrack for the medium.
www.musicxtechxfuture.com • Share
We need tech companies to do better
It’s Reformation Day in Germany tomorrow, and it’s a day off since it’s 500 years since Martin Luther pinned his 95 theses on a church door and ignited something that would permanently weaken the control of the church. One author wonders whether we need another Martin Luther to challenge tech. I nearly skipped the piece, but it’s a great read which also explains how Luther was so successful by leveraging new technologies (the printing press) to spread his message.
Why we need a 21st-century Martin Luther to challenge the church of tech
It’s 500 years since Martin Luther defied the authority of the Catholic church. It’s time for a similar revolt against the hypocrisy of the religion of technology
Tech giants, once seen as saviours, are now viewed as threats
“For 10 years, the arguments in tech were about which chief executive was more like Jesus… Now sentiments are shifting. The worm has turned.”
To end on a more positive note, here are some thoughts about what we can be doing better with technology & business fields that are experiencing rapid growth right now:
The 10 top recommendations for the AI field in 2017
“While the deployment of AI products is moving quickly, research into bias and fairness are in their early stages, and there is much to be done if we’re going to ensure that AI systems are deployed and managed responsibly.”
Fun
My friends, Quibus, just released this beautiful new track and video on Bad Panda Records. Check out this clubby, but dreamy and hypnotising tune (Soundcloud link).
Quibus - Sedate Me
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📰 Last week: Post Malone’s streaming game 👾 Music marketing toolbox for pros 🛠️ Personal story about diversity 🦄
Regular insights about the future of music, media & tech. Written & composed by @basgras.
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