✖️ How to gamify your fanbase 👾 Playlists are social media 🎶📱 Festivals going geek 🤓💃
Hi everybody!
Looking forward to speaking about IDAGIO at Classical:NEXT this week.
If you’re planning to be at Midem or Sonar+D, ping me if you’d like to meet, or invite me to interesting dinners, parties, etc.
I hope you enjoy this week’s edition!
Love,
Bas
From me, for you
How musicians gamify their fanbases
Analyzing 3 campaigns, and the new technologies enabling other musicians to adopt this approach.
Why playlists should be part of your social media strategy
The long-term value of artists curating their own playlists.
www.musicxtechxfuture.com • Share
Streaming music
Designer gets rejected for internship - redesigns Apple Music
I usually don’t add articles which have been going as viral as this one, because I assume most readers have multiple channels they follow and they’ll have seen it anyway (like the Pandora news).
However, I thought the thought put into this redesign was so interesting, that it merits a mention.
Songwriter accidently does influencer marketing perfectly, gets 40k views overnight
Evan Blum created a song about a pop star, she shared it, and he gained 40k views overnight.
Via Carlo Kiksen’s music marketing mailinglist (Dutch).
eMusic Relaunches Music Service
The new service is based around an ownership model featuring downloads exclusively from indie labels and offering users cloud-based storage.
Beyond streaming
Are pop lyrics getting more repetitive?
The topic’s certainly getting repetitive, but the graphs in this article are a great way to visualize the data.
The MP3 is officially dead, according to its creators
Moving on to the superior AAC standard.
Here comes the science bit: why music festivals are going geek
From Bluedot to Brian May’s Starmus, festivals are pairing music with science and tech. They are no longer ‘mutually incompatible’, says the Queen guitarist.
(and more on VentureBeat, which looks at livestreaming and VR)
Wide view
Europe’s latest billion-dollar startup wants to build the Matrix. Really.
Originally established to build ultra-realistic video games, the firm now plans to simulate the world in silico.
www.technologyreview.com • Share
Nvidia CEO: software is eating the world, but AI is going to eat software
Jensen Huang predicts that health care and autos are going to be transformed by artificial intelligence.
www.technologyreview.com • Share
Google’s “Fuchsia” smartphone OS dumps Linux, has a wild new UI
Taking a look at Google’s mysterious third operating system.
Fun
We have a number of openings at IDAGIO. Incl. UX / UI designer, Android dev, as well as backend development (not listed, but get in touch and I’ll fill you in).
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📰 Last week: The audiovisual band member 🎬 Net neutrality’s important to music 👈 What emoji mean in music 🔥
Regular insights about the future of music, media & tech. Written & composed by @basgras.
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