✖️ Experiencing mood on Spotify 😇 China's expanding music market 🇨🇳 Culture as a political weapon ⚔️
Hi everyone!
Next week MxTxF turns 1 year old! So I’ll be doing some highlights - don’t miss the special edition. 🎂
And a request: I’m going to be doing a lecture soon on trends in the music business ecosystem - from digital, to live. I’d like to make the material available afterwards, so if there are trends you’d like to see covered: tweet me and I’ll see how it fits.
Enjoy this week’s edition - with a guest contribution!
Love,
Bas
MxTxF
Strategist & consumer insights researcher James Lynden writes about his research into the way people experience mood using Spotify, concluding that “mood is a vital aspect of participants’ behaviour on Spotify” despite playing an unconscious and implicit role in people’s listening.
Mood augmentation and non-static music
My response to James’ piece. Why the next big innovation in music will change music itself — and how our moods are in the driver’s seat for that development.
Digital music space
How 'sleeping giant' China is waking up to legal music
Until recently, China was seen as a hugely problematic market for the recorded-music industry, with piracy dominant against legal digital music services. Outdustry’s Ed Peto has spent about the decade in the market and explains how it’s developing.
Spotify and Apple Music will struggle in China
Tencent’s got a strong hold on the online music landscape.
www.musicbusinessworldwide.com • Share
Beyond digital
Dave Haynes: 'What will the next wave of music startups be?'
Now at Seedcamp, Haynes was a key person in the late 2000s music tech scene while he worked at SoundCloud and started Music Hack Day.
This interview by Stuart Dredge has him talking about investment in music startups, blockchain, AI, and virtual reality.
From jingles to pop hits, A.I. is music to some ears
The NYT about AI music: As A.I. applications become more sophisticated, the music that companies like Jukedeck produce has started wading into the commercial domain of actual musicians.
How do we get more women in music?
Rhian Jones’s report of AIM’s Women in Music conference.
Wide view
“VR will be big, AR will be bigger and take longer.” A good look at the VR & AR markets, last year’s setbacks, what’s necessary for success, and a look at the coming years.
How culture became a powerful political weapon
Nato Thompson’s new book explores the history of how music, TV, games, and advertising have been used to influence consumers.
Fun
Listen to music with friends in real time.
(need a Spotify Premium account for this one)
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Regular insights about the future of music, media & tech. Written & composed by @basgras.
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