✖️ Breaking artists, Repertoire Data Exchange, music publishing's full stack revolution 🏎️
It’s been a while since I hit your inbox: MUSIC x TECH x FUTURE is a newsletter about music and innovation. It’s about what’s new, and what it means or implies for music and the business of music.
While the newsletter was on a hiatus, I was focused on my product leadership role at IDAGIO where I built out the product management, design, and customer success teams. Check out the excellent report MIDiA did for us on the classical music market.
👉 Currently, I am looking for new opportunities in Berlin or with distributed teams in product leadership, digital strategy, or adjacent. (LinkedIn)
Short term, I’m also available for freelancing, however I don’t intend to kick MxTxF back up as an agency.
You can get in touch by replying to this email.
Have a nice week!
How to spend $100,000 to break an artist
Amber Horsburgh about validating and prioritizing aspects of a marketing campaign, and how a $10,000 campaign differs from a $100,000 campaign.
🔗 IFPI and WIN reveal cross-industry collaboration on centralized recording industry data exchange service
“The Repertoire Data Exchange will enable record companies and music licensing companies, which collectively manage recording rights, to submit and access authoritative recording data via a single point.”
Amazing if it scales and it would be great to make this data even more accessible down the line, e.g. to parties looking to license music.
www.musicbusinessworldwide.com • Share
📈 How music publishers are driving a full stack revolution
Mark Mulligan about publishers pursuing a “if you can’t beat them, join them” strategy, using funds enabled by over $6.5 billion in publicly announced music catalogue transactions since 2010 to diversify their way deeper into the music business value chain.
musicindustryblog.wordpress.com • Share
⛓️ Paperchain advances $60K Spotify royalties in 30 minutes
The company made its first advance based on future Spotify royalties. The unnamed artist was paid $60,000 in August streaming revenue from Spotify 45 days ahead of their usual pay cycle.
Paperchain CEO Daniel Dewar: “By pricing the daily streaming data and connecting that to programmatic banking solutions like decentralized finance technology, we can build financial products that get money faster to creators at a fraction of the cost of traditional finance.”
🖐️ PYANOOK - Digital poetry with mi.mu gloves | How to create music through movement [VIDEO]
Watch pianist Ralf Schmid walk through how he performs piano with mi.mu gloves that are fit with sensors that allow him to control and manipulate effects in real time.
📡 Virtual reality music company MelodyVR partners with UK telco O2
“People who sign up to the O2 5G plan will receive 12 months of access to MelodyVR, as well as an Oculus Go device.”
Interesting bundling deal of the type that has previously helped music streaming services attain massive growth and brand awareness.
www.musicbusinessworldwide.com • Share
🎹 Sonic Futures: how technology is guiding electronic music [VIDEO]
A 10-minute mini-documentary exploring British technological innovation in electronic music featuring interviews with artists who are really pushing the envelope.
✊ FairTube Campaign: YouTubers demand transparency
A YouTuber union demands more fairness and transparency from Google with regards to monetization and demonitization, including the right to contest decisions.
🗺️ AI and climate change: how they’re connected, and what we can do about it
We talk a lot about AI’s impact on music - let’s consider the wider world.
“Researchers estimate that the tech sector will contribute 3.0–3.6% of global greenhouse emissions by 2020, more than double what the sector produced in 2007. The estimated 2020 global footprint is comparable to that of the aviation industry, Data centers will make up 45% of this footprint.”
If you’re curious about learning more about AI, I recommend Andrew Ng’s free AI For Everyone course to develop a great foundational understanding. It’s easy. Promise.
💭 The shadowy consortium that controls emoji
Provocative thought piece about how important emoji are to our evolving language and ways of communicating, and corporations influence on means our expression.
I’ve launched a new DJ project that I intend to turn into a regular club night in Berlin next year. It’s Viva Bas Vegas and it’s fast, upbeat, and completely silly.
❤️ twitter - musicxtechxfuture.com
Regular insights about the future of music, media & tech. Written & composed by @basgras.
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