#32: 🌍 Are gamers music's largest subculture? 🎮 | Streaming services as labels | ADE | Blockchain | New music price points
Another digest for you this week & for all those who just signed up: welcome aboard!
Every other week I write a piece about important trends in music for the Synchtank blog. Last week I wrote about streaming exclusives and how streaming services are starting to compete with labels. Definitely check that out.
Really excited to announce I’m speaking at Amsterdam Dance Event (Oct 19-23). For me, Amsterdam Dance Event is one of the best examples of how music business events should be done. 5 days packed with sessions, experiments, demos, and lots of music in basically every venue in the city.
If you’ll be in town for ADE and would like to meet, drop me a line.
Enjoy the reads!
From me, for you
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Hidden in plain sight: a global underground dance music scene with millions of fans
My newest piece investigates an underestimated audience that has the trends on their side. Here’s a playlist that goes with it.
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Digital Music Space
Israeli blockchain startup Revelator raises 2.5 million to track digital assets and pay out royalties faster
Exciting trend. Very important to see investment in this space. Further development of blockchain technology and solutions-enabled by it will help drive transparency, fairness and accuracy.
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Kickstarter music plans: Drip relaunch, label partnerships
Kickstarter is planning to relaunch subscriptions platform Drip.fm, which it acquired to save from closure earlier this year.
Pandora’s $5-a-month option could be a game-changer
Looking forward to conversion data. Particularly free to $5, and $5 to $10. I’ve always believed in a price funnel. Unbundling may be another strategy to achieve that.
iTunes' 69-cent discount songs drive chart positions and radio plays -- for a price
Since its introduction two months ago, the “Great 69¢ Songs” section of Apple’s iTunes Store has become one of label executives’ most closely watched promotion vehicles.
Reimagining the album release in an era of atomic consumption
Music-tech writer Cherie Hu presents four methods that the music industry can adopt to reimagine its own marketing by leveraging the rise of atomic consumption.
The company that owns Warner Music Group just took control of music streamer Deezer
Access Industries has taken control of global music stream Deezer. The move advances the goal of the conglomerate, which also owns Warner Music Group and has made major investments in Songkick ($25M), Shazam ($9M) and in 2013-14 Beats ($120M million), to become an integrated full stack music company.
Watch out Access, Liberty Media is building a full stack music company
Access is not alone - the owner of SiriusXM is building its own.
Live Music Space
'Landmark clubs are evidence of creativity and energy in a city’: why Fabric’s closure matters
Britain’s clubland is shrinking but the world-famous London venue had survived the trend – until now. What does its loss mean for the capital’s cultural profile?
Ticketmaster opens up: ‘It’s scary, but this is the future’
Music Ally spoke with Ticketmaster’s VP of open platform to find out more about their efforts to open up.
This will be the hot new trend for 2017.
Beyonce, Frank Ocean, Jay Z & more: 20 different ways to release an album
Why Apple is anything but the future of music
Apple’s latest event shows that the company has lost track of the future of music, and sure isn’t driving it. Here’s what they should do instead.
Electronic empathy: meet the next wave of virtual reality
Immersive technologies are expanding creative experiences, and have a broader reach than simply Pokémon Go…
That’s all for this week!
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Regular insights about the future of music, media & tech. Written & composed by @basgras.
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