✖️ The Decentralized Autonomous "1,000 True Fan" Organisation
And: Catalog music NFT platform numbers; The next social graph of splits & attribution; Google testing digital merch; Bandsintown data shows live's rapid return
Decentralized ownership registries helped enable digital art's NFT boom of the past year. Next, blockchain, the distributed ledger technology, will underpin fanbases and the way artists build careers, teams, and engage with industry infrastructure.
Can you put a fanbase on the blockchain? Here’s what it could look like: The Decentralized Autonomous "1,000 True Fan" Organisation.
What are Decentralized Autonomous Organizations and how do they function?
Examples of DAOs like Decentraland, Friends With Benefits, MetaCartel, and more.
How do you turn a fanbase into a DAO?
The BTS Army as a DAO.
How these fanbase DAOs will integrate with the metaverse.
🏛 An introduction to MODA DAO (Medium)
“MODA is designed to bridge not only the legacy music industry with Web3 but to also bridge existing networks through standards and interoperability. MODA is about allowing people freedom, not locking them into walled gardens.”
💽 Stats from music NFT platform Catalog’s last months (NiftyTable)
You should check the whole thread by clicking the link above. I found the one embedded below particularly interesting, because the most universally accessible success strategy is working closely with your community / audience.
“Subscriptions for Instagram influencers would likely allow them to sell access to exclusive material, similar to how creators on Patreon sell memberships for special content. Twitter teased a similar feature earlier this year called Super Follows, and YouTube already offers channel memberships that give paying fans extra perks like special emoji.”
Jonathan Glick, Tal Shachar, Brian Flynn and Jarrod Dicker about the freerider problem (ie. taking and not giving) in the context of Web3 communities:
“Doing so puts that person outside the community of ideas, and less able to fully participate in its benefits. Someone who never supports is unlikely to be supported.”
🛍 Google's R&D unit Area 120 tests Qaya, a digital merch platform (Janko Roettgers)
“Some of the creators participating in the test include musician Renae, Chef T from Simpleeats.com, NYC vlogger Alexis Barber and aerialist Aaron Koz. That selection seems to suggest that Qaya is an early test: None of these creators has particularly large YouTube followings, and Barber actually works for YouTube.”
🇦🇫 How Afghanistan’s Gen Z rappers feel about US troops finally leaving (Robyn Huang)
““I fight because I don’t want my sister to fight or be depressed,” the rapper Hashemi said. For them, growing up under Taliban and American occupation, rapping has become a coping mechanism and a meaningful way to speak up. “This is our revolution against a society that needs to change,” Hashemi said.”
“These organisations provide knowledge, resources, and best practice for event organisers, artists, suppliers and vendors – meaning that the first step towards a more sustainable sector doesn’t have to be the hardest.”
“The findings released this week by Fieldlab, which draw on events such as a 1,300-person arena show and two 1,500-person festivals and organised by promoters Mojo and ID&T, conclude that shows may return safely at 100% capacity, even under The Netherlands’ ‘concern’ (zorgelijk) coronavirus risk level.”
🏟 Bandsintown data hints at ‘rapid return’ of live music (Music Ally)
“The company says that in recent weeks, the number of IRL gigs listed on its platform has more than quadrupled. There are now more than 222k future concerts listed, compared to 87k at the start of 2021. 78% of those future events are scheduled for this year.”
🎸 The guitar industry’s hidden environmental problem — and the people trying to fix it (Chris Gibson & Andrew Warren)
“The guitar industry, which uses rare woods from old-growth trees, has been a canary in the coal mine — struggling with scandals over illegal logging, resource scarcity and new environmental regulations related to trade in endangered species of trees.”
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MIRROR $WRITE RACE
Bored Lord has made some awesome underground club music edits of nu metal anthems. Really appreciate these now that clubbing is on the horizon again, albeit a distant one.